WinMark -- Diana Salerno
WinMark -- Diana Salerno

  • Select Projects

    Regional Marketing Manager

    Planned Parenthood affiliates: Contracted with Houston, Austin and National Federation. Responsible for creating regional ad campaigns in English and Spanish for radio, TV, newspaper and outdoor. Radio ad campaign distributed nationally. Keynote speaker at International Convention.

    Hospitality Management Group: Managed 3-5 hotels over 3 years. Increased rates and occupancy. Developed data dashboard for management to evaluate their hotels in comparison to competing hotels in the immediate area(s).

    Research and Analysis Contracts in Oil & Gas

    Xtreme Drilling: Competitive research for marketing strategy targeting investment firms. Company secured investment funding.

    KEMTRON Technologies: Analyzed competitive information to develop integrated marketing campaign including exhibit booth and marketing support for OTC (Offshore Technology Conference) 

    Account Management

    Love Advertising Agency: Secured major account with competitive analysis and internal intel to develop strategic marketing plan. Led team to implement strategic marketing campaign and restored this homebuilder to its former #1 rank in the market. 

    Texas Pictures: Worked with award-winning video producer to secure new business and serve as Production Manager for Hart Energy conferences, Boys Scouts of America and Marine Corps Scholarship Foundation. 

    Retail Product Marketing

    Hedz Up Pets: Managed growth from initial concept to scalable production. Achieved rapid sales growth with minimal marketing cost. Developed business plan. Selected to be 1 of 20 (from over 800 applicants) to present at national investor conference. Secured $1 million investor commitment.

    Prestige Builders: Grew developer/homebuilder from start-up to multiple neighborhoods development projects using research and competitive analysis to develop successful marketing strategy.

    Leadership

    Business Marketing Association: Voted into Executive Director post by chapter Board of Directors after serving 10-years in board roles including treasurer, chairing multiple events and managing sponsorships. 

    Research & Analysis in Media

    Daily Newspaper: Developed customer questionnaire to improve product offerings. Managed call center, analyzing results and presenting findings to top management. Resulted in two new special publications and new main section layout redesign.

    ABC-TV Affiliate: Merged in-depth research with viewer demographics to create convincing sales presentations. Increased sales by 32% in first year.